We are two friends from Illinois who started Hidden with a goal we have had for a long time. We are both 15 and have always wanted to build a business together that is real, honest, and connected to the bike community we are part of. Riding and bikes are a big part of our lives, and we noticed that bike parts are often overpriced and rider clothing doesn't always feel authentic. Our goal is to offer bike parts at reasonable prices and create clothing that actually looks good and represents riders properly. We take pride in what we sell and only put out products we would use and wear ourselves.